Forged inside Sequoia, Felicis & General Catalyst-backed companies
Revenueinfrastructurefor companiesdone winging it.
Built, not advised — we architect the CRM, AI workflows, and revenue systems your team actually runs on.
Revenue generated through Mo'ed-built systems & strategies
Hours personally spent generating revenue
Production systems designed and deployed
Growth-stage companies served end to end
Est. 2016 · A decade building revenue systems inside companies operating at the frontier
The Infrastructure Stack
Full Services →AI Systems Integration
We architect and deploy AI workflows that eliminate manual bottlenecks — from lead qualification and proposal generation to contract automation and pipeline intelligence. Systems that run without a human in the loop.
Revenue Operations
CRM architecture, pipeline design, attribution modeling, and sales process engineering. We build the operational backbone that gives your revenue team an unfair advantage at every stage of the cycle.
Growth & Strategy
Market positioning, offer design, and go-to-market sequencing. We work at the intersection of strategy and execution — where most consultants stop, we start. Decisions made from a decade on the revenue floor.
Selected Work
All Case Studies →Sensory Architecture & Experience Design
Zero to full commercial infrastructure — pipeline, positioning, and market entry in six weeks
An emerging sensory architecture firm needed a go-to-market foundation built from the ground up. We designed the brand positioning, built a CRM pipeline, created automated lead nurture sequences, and deployed an AI-assisted proposal generation system that cut proposal time by 70%.
Classic Automotive Restoration & Sales
Rebuilt revenue operations for a nationally recognized restoration shop — close rate up materially in 90 days
A top-tier classic car restoration and sales operation was losing deals in the gap between inquiry and quote. We rebuilt their entire CRM architecture, deployed automated inquiry-to-quote workflows, and structured a buyer nurture system segmented by buyer type.
Forensic Financial Intelligence Platform
Operationalized AI-powered filing analysis into a structured commercial product with enterprise sales infrastructure
A financial intelligence platform needed to convert sophisticated AI analysis into a structured commercial offering. We defined the product architecture, built the sales motion, designed tiered pricing, and built the RevOps layer to support enterprise sales cycles.
The Entry Point
Start with a Systems Audit.
$750 – $1,500.
A forensic review of your revenue infrastructure. Clear diagnosis, prioritized roadmap — actionable on its own.